The Visit Winona Team: Career Opportunities
Visit Winona’s mission is to strengthen the Winona economy by collaborating with community partners to promote Winona as a travel destination. By showcasing the region’s natural beauty, cultural heritage, and vibrant community, Visit Winona aims to attract visitors, encourage extended stays, and support local businesses, creating a positive impact on the city’s economy and quality of life. Through strategic marketing and collaborative partnerships, Visit Winona works to position Winona as a destination that offers something for everyone, whether it’s outdoor adventure, arts and culture, or simply the charm of a historic river community.
Visit Winona’s vision is of a thriving, year-round tourism destination that is recognized for its distinctive blend of outdoor recreation, rich history, dynamic arts scene, and welcoming community. As Winona’s reputation for tourism continues to grow, Visit Winona strives to be a leader in sustainable tourism practices, promoting both the preservation of the region’s natural beauty and the continued development of local cultural and economic resources. The organization seeks to inspire travelers to experience Winona’s one-of-a-kind offerings while fostering pride and engagement among residents. Ultimately, Visit Winona aspires to be an integral part of the city’s ongoing transformation into a widely recognized, must-visit destination.
Established in 1983, Visit Winona is the official destination marketing organization (DMO) for the City of Winona, Minnesota. As a 501(c)6 nonprofit, the organization is governed by a board of directors and works closely with local government, business owners, tourism stakeholders, and the community at large to develop and implement marketing strategies that highlight the unique assets of the Winona area.
We do not have any open positions at this time.
Core Programs and Services
● Marketing Winona as a premier destination – Attracting visitors from regional tourism markets and beyond, Visit Winona plays a key role in promoting the Winona area’s unique assets—ranging from its natural beauty along the Mississippi River to its rich history, arts, and cultural heritage. The organization uses a variety of platforms—digital marketing, print materials, social media, and partnerships with travel and tourism organizations—to connect Winona with potential visitors. Visit Winona also spearheads the promotion of signature events such as Great River Shakespeare Festival and Boats and Bluegrass, and supports the development of new attractions that enhance the city’s appeal. By collaborating with regional tourism organizations, Visit Winona helps promote the broader area, bringing attention to nearby parks, outdoor trails, and neighboring towns, creating a larger sense of place that benefits both Winona and the surrounding Driftless region.
● Visitor and newcomer services – Visit Winona offers a comprehensive range of services to visitors and newcomers, including an informative website, an events calendar, visitor guides, group tour booking, and a year-round, staffed visitor center, where friendly locals provide personalized recommendations.
● Partner services – Visit Winona maintains strong relationships with local hotels, restaurants, museums, higher education institutions, outdoor recreation businesses, and other tourism-related services, ensuring that visitors can easily access the best of what Winona has to offer. Additionally, Visit Winona supports the development of new tourism initiatives and works with community partners to maintain and enhance the city’s tourism infrastructure.