Watkins General Store & Museum

Founded in 1868 and still headquartered in Winona, Watkins is America’s original natural products company and one of the community’s oldest and most enduring businesses.

Step inside a piece of Winona history at Watkins General Store & Museum, where more than 150 years of Watkins heritage come to life through vintage products, advertising, photographs, and memorabilia. Browse the free museum, then shop a wide selection of Watkins favorites—including their famous vanilla, spices, extracts, and exclusive gift boxes available only at the company store. Located inside the historic Watkins headquarters, it’s a flavorful stop for history buffs, home cooks, and anyone looking to take home a taste of Winona.