Explore Minnesota has created a one-of-a-kind pop-up experience that’s headed to St. Louis and Chicago. The experience will provide guests with a moment in Minnesota, with sights and sounds displayed in and around a tent-like structure featuring images, videos, and sounds from around the state. The pop-up was recently placed at St. Louis’ PrideFest on June 25-26, a prominent, highly visible outdoor event and will be placed at Chicago’s Fourth of July festivities in Maggie Daley Park on July 2-3.
Visitors who tour the pop-up experience will be entered into a sweepstakes to win a dream vacation to Minnesota which includes a Delta Airlines voucher, a stay at Radisson Blu Mall of America, and gift cards to the Mall of America. Other prizes include artisan paddles from the Winona-based Sanborn Canoe Co.
Guests will also receive promotional materials about Minnesota and reusable water bottle with stickers for personalization. And Explore Minnesota will have brand ambassadors on hand for any questions or recommendations at these events. Although this immersive event is temporary, we believe people will be left dreaming for more.