Winona Daily News recently discussed the transition in river cruise operations on the Upper Mississippi River, focusing on the shift from traditional paddlewheelers to modern vessels and the resulting economic impact on cities like La Crosse and Winona.
American Queen Voyages, which operated several paddlewheelers such as the American Queen, American Empress, American Countess, and American Duchess, went bankrupt earlier this year. American Cruise Lines purchased these vessels but has since scrapped two of them, including the American Countess. The company is focusing on modernizing the domestic cruise industry with new ships that feature large staterooms, modern technology, and rigorous environmental standards. The future of the remaining paddlewheelers is uncertain, though there is a possibility they could be donated to a municipal or nonprofit entity.
Despite fewer cruises docking in La Crosse and Winona this year compared to last, the economic impact of river cruises remains significant. Last year, there were 13 stops in Winona and 23 in La Crosse, bringing over 7,000 guests to the area. These visitors contribute to the local economy by shopping, dining, and visiting attractions such as the history center. Pat Mutter, executive director of Visit Winona, highlighted the broader economic benefits, stating, “One of those would be a few times of what the American Cruise Lines bring in. In that sense, it’s numbers. The number of passengers that could be coming into town and spending money…It’s the different aspects of what they do in town that make a cruise more than just people stopping into town.”
This year, American Cruise Lines has scheduled fewer dockings, with 10 stops in Winona and 20 in La Crosse, each including three overnight stays. Although the ships carry fewer passengers per trip compared to the larger American Queen Steamboat, they often spend more time in port, allowing visitors to explore the cities more thoroughly. For instance, in La Crosse, the visits last from 8 a.m. to 11 p.m., providing ample time for tourists to engage with the local community and attractions).
The river cruises run from June through October, and according to American Cruise Lines, their popularity on the Upper Mississippi is growing. Alexa Paolella, public relations manager for American Cruise Lines, mentioned, “Our upper Mississippi River cruises are increasing in popularity, and we expect them to continue to grow.” The extended stays and increased visitor engagement are expected to leave a more significant impression on tourists, potentially encouraging longer future visits.
original post on Winona Daily News