Explore Minnesota kicked off its Star of the North winter campaign on Nov. 11, 2024 and Winona’s cold-weather attractions were heavily featured. The regional campaign highlights two new winter itineraries in central and southern Minnesota, and runs across digital and paid social channels, while the niche campaigns connect with winter sports enthusiasts and performing arts fans nationwide.
The Winona Ice Park and Winona Ice Fest, Minnesota Marine Art Museum and NOSH Scratch Kitchen are included in the beautiful, seasonal footage.